Beck's rebranding

A redesign of the Beck's visual identity — preserving its 150-year heritage while bringing a new level of refinement and precision to the mark. The iconic key, the red oval band, and the embossed typographic treatment are all retained, reinterpreted through sharper geometry and more considered proportions. The result is a logo that scales from a full label composition down to a single letterform. This is an unsolicited redesign concept created for portfolio purposes only.