La guida al moodboard
Start from something you like
Pick something you like and begin the research from there. Notice what catches your eye: that is the starting point.
- "Aesthetics" is the keyword to search with.
- Cosmos lets you search by colour, or by image.
- Instagram works well too: use your saved collections as the broadest categories.
Tools
- Cosmos
- Instagram and TikTok
- Canva Whiteboards
- MyFonts, to identify the right font
- Are.na
Assembling the board
- Colour. The board needs one unified palette. Pick the colours and export them to Canva.
- Typography. Find the right font (MyFonts helps with this).
- Visuals and elements. Look at what they have in common and what you like about them: how the text is "spread" across the layout, where the elements sit, how they communicate with each other.
What to include
- Effects
- Textures and materials
- Graphics and typography
- Colours
One more thing
Annotate every image with a short description, so the board stays clear and organised.